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Theory Notes For Edexcel GCSE Business
The GCSE Theory Notes have been mapped across the 2009 Edexcel GCSE Business Studies specifications.
UNIT 1 - INTRODUCTION TO SMALL BUSINESS
1.1.1: Understanding Customer Needs
1.1.2: Market Mapping
1.1.3: Analysing Competitor Strengths & Weaknesses
1.1.4: Understanding The Need To Add Value
1.1.5: What Options Exist For Starting Up A Business?
1.2.1: What Is Enterprise?
1.2.2: Thinking Creatively
1.2.3: What Questions Do Entrepreneurs Ask?
1.2.4: Invention & Innovation - Generating Business Ideas
1.2.5: Taking A Calculated Risk
1.2.6: Other Important Enterprise Skills
1.3.1: Objectives When Starting Up
1.3.2: The Qualities Shown By Entrepreneurs
1.3.3: Estimating Revenues, Costs & Profits
1.3.4: Forecasting Cash Flows
1.3.5: Obtaining Finance
UNIT 3 - BUILDING A BUSINESS
3.1.1: Marketing
3.1.2: Market Research
3.1.3: Product Trial & Repeat Purchase
3.1.4: Product Life-Cycle
3.1.5: Branding & Differentiation
3.1.6: Building A Successful Marketing Mix
3.2.1: Design & Research Development
3.2.2: Managing Stock & Quality
3.2.3: Cost-Effective Operations & Competitiveness
3.2.4: Effective Customer Service
3.2.5: Meeting Consumer Protection Laws
UNIT 1 - INTRODUCTION TO SMALL BUSINESS
Please note that Unit 2 (Investigating Small Business) is the Controlled Assessment element of the course, and has the same specification content as Unit 1. Unit 6 (Introduction To Small Business) refers to the content of the GCSE (Short Course) Business, and shares the same content as Unit 1.
1.1.1: Understanding Customer Needs
1.1.2: Market Mapping
1.1.3: Analysing Competitor Strengths & Weaknesses
1.1.4: Understanding The Need To Add Value
1.1.5: What Options Exist For Starting Up A Business?
1.2.1: What Is Enterprise?
1.2.2: Thinking Creatively
1.2.3: What Questions Do Entrepreneurs Ask?
1.2.4: Invention & Innovation - Generating Business Ideas
1.2.5: Taking A Calculated Risk
1.2.6: Other Important Enterprise Skills
1.3.1: Objectives When Starting Up
1.3.2: The Qualities Shown By Entrepreneurs
1.3.3: Estimating Revenues, Costs & Profits
1.3.4: Forecasting Cash Flows
1.3.5: Obtaining Finance
UNIT 3 - BUILDING A BUSINESS
3.1.1: Marketing
3.1.2: Market Research
3.1.3: Product Trial & Repeat Purchase
3.1.4: Product Life-Cycle
3.1.5: Branding & Differentiation
3.1.6: Building A Successful Marketing Mix
3.2.1: Design & Research Development
3.2.2: Managing Stock & Quality
3.2.3: Cost-Effective Operations & Competitiveness
3.2.4: Effective Customer Service
3.2.5: Meeting Consumer Protection Laws