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Theory Notes For OCR AS Business
The AS Theory Notes have been mapped across the OCR AS Business Studies specifications.
UNIT 1 - AN INTRODUCTION TO BUSINESS
UNIT 2 - BUSINESS FUNCTIONS
2.1.1: Marketing Objectives
2.1.2: Market Analysis
2.1.3a: Creating A Successful Marketing Mix
2.1.3b: The Marketing Mix - Product
2.1.3c: The Marketing Mix - Price
2.1.3d: The Marketing Mix - Place
2.2.1: Budgeting
2.2.2: Cash Flow Forecasting
2.2.3a: Costs
2.2.3b: Contribution