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AS Unit 1			AS Unit 2			AS Unit 3
Investigating People At Work			Investigating Business			Investigating Marketing
Reasons for Recruiting			Enterprise & Innovation
Attracting Applicants			The Legal Implications of Starting a Business
Assessing Applicants			Sources of Advice
Legal & Ethical Responsibilities			What is a Business Plan?
Approaches to Staff Training			Business Planning & Objectives
The Importance of Motivation			The Key Elements of a Business Plan
Motivation in Theory			Human Resources
Motivation in Practice			Physical Resources
Employee Well-Being & the Law			Financial Resources
			Quality
			Monitoring & Reviewing Business Performance
			Profitability & Liquidity
			Constructing Financial Statements
			Budgeting
			Cash Flow
			Break-Even
			Software
			Online Resources
			The Legal Implications of Using ICT
A2 Unit			A2 Unit			A2 Unit
Business Development			Marketing Decisions			External Influences On Business
			Marketing Decisions
			The Marketing Environment
			Market Planning
			The Product Life-Cycle
			The Boston Matrix
			Ansoffs Matrix
			Choosing A Target Market
			Product
			Price
			Place
			Promotion
			What Is Market Research
			Identifying Data Requirements
			Getting The Right Information
			Collecting The Data
			Analysing and Evaluating The Data
			Presenting The Findings